PSI ETHIOPIA PROFILE
Who are we?
We’re a nonprofit, but we take a business approach to saving lives.
What do we do?
We use market analysis and consumer insights to make health products and services affordable, accessible, and appealing!
Why we do it?
PSI strives to make it easier for people in the developing world to live healthier lives and plan the families they desire.
How we do it?
Keystone Design Framework, is applying maketing discipline to the design and implementation of public health interventions. We lead a “human-centered” program design movement to learn more, get it right faster, and have a greater impact.
What is Our Story?
How did we get here?
- Started with just three staff
- 16 years ago in 2003 the project was distribution of Malaria nets
Where are we now?
In 2023…
PSI/Ethiopia has grown to a family of over 327 staff working in every region of Ethiopia. As it has done all these years, it continues today to deliver healthcare products and services focusing on 4 health areas.
Our Focus Health Areas
- Family Planning and Reproductive Health
- HIV/AIDS
- Water, Sanitation & Hygiene (WASH)
- Non communicable diseases (NCD)
Water and Sanitation Hygiene
USAID Transform WASH
Quick facts: Transform WASH is a 5 year activity funded by USAID and implemented by PSI with consortium partners SNV and IRC WASH
Duration: Jan 2017 — Dec 2024
Geographic Coverage: Transform WASH implements in 41 woredas in SNNP, Amhara, Tigray, Afar, Oromia, Somali, Benishangul Gumuz, Gambella regions and Dire Dawa municipality.
Target group
Targeting potential peri-urban and rural customers with a range of affordable WASH products and services.
Aims to develop and test market based models that will increase the demand for and supply of quality, affordable WASH products and services. The activity addresses key barriers to the growth of the WASH market with a focus on sanitation, through:
- increased WASH governance and management capacity at subnational level (strengthening the One WASH National program);
- increased demand for low-cost, quality WASH products and services;
- increased supply for low-cost, high quality WASH products and services;
- increased knowledge base to bring WASH innovations to scale.
From 2017–2022,
155,000+ sanitary products sold to households serving more than 500,000 people.
HIV
USAID MULU: Key Populations Activity
Quick facts: Comprehensive Community HIV Program: USAID funded
Duration: Jan 2018 — Dec 2024, 7 local implementing partners
Geographic Coverage: Addis Ababa City, Gambella, Oromia, SNNPR, Sidama, Southwest, Tigray, Humera. Technical partner in Amhara to directly funded LIP
The target of MULU/KP
- Female Sex Workers (FSW) / Key Population
- FSW’s sexual partners (paying and non-paying)
- Women Engaged in Transactional Sex
- At-Risk Out-of-School AGYW (Adolescent Girls and Young Women)
The USAID MULU: Key Populations Activity is the national leader in innovative HIV programming for key and priority populations (KP/PP). The activity introduced: community index case testing and partner notification services for KP and PPs, HIV self-testing for hard-to-reach population groups, friendly community-based antiretroviral therapy (ART) services for KP; and pre-exposure prophylaxis (PrEP) for KP. In addition, we support a network of community Drop-In Centers and hotspot outreach settings established with input from KP through user-centered design to provide comprehensive, friendly HIV services.
From Jan 2018 to Dec 2022
617,000+ high-risk, vulnerable individuals reached with HIV prevention services.
403,000+ HIV testing services conducted, and 17,000+ new HIV infections identified and linked to care.
Adolescent and Youth Sexual and Reproductive Health
Roadmap for Integrating Smart Start (RISE)
Quick facts: The Smart Start Program: Children’s Investment Fund Foundation (CIFF)
Duration: January 2020 — December 2024
Geographic Coverage: Amhara, Oromia, SNNP, Sidama, Tigray, Afar and Somali Regions
Target group: 15–19 Married adolescent girls and their husband.
The Smart Start program, which is funded and supported by the Children’s Investment Fund Foundation (CIFF) and Ethiopia’s Federal Ministry of Health (FMOH), is partnering with PSI/E to scale up Smart Start through a new project called “Roadmap for Integrating Smart Start in Ethiopia (RISE)”. This is a 5-year partnership, and for the duration of this partnership, the RISE project has plans to serve one million married adolescent girls in six regions of Ethiopia, including two developing regions in Afar and Somali.
The RISE Project emphasizes the consumer perspective and empowers and provides necessary tools to health professionals to better enable married adolescent girls to make full, free, and informed decisions about selecting a contraception method that is best suited to their unique situation. RISE is much more than a family planning program — it empowers and helps young married women articulate their goals, plan for their families in partnership with their husbands, and reshape their futures.
Since 2020,
359,427 people reached with financial and contraception counseling.
157,192 Girls voluntarily took contraception based on their informed choice.
Owning Their Future (OTF)
Quick facts
Owning Their Future: Funded by Global Affairs Canada (GAC)
Duration: April 1, 2020 to March 31, 2024
Geographic Coverage: Oromia and Southern Nations, Nationalities, and Peoples’ Region (SNNPR).
Target group: 15–24 Married adolescent girls and their husbands.
Population Services International Ethiopia (PSIE), in partnership with Marie Stopes International Ethiopia (MSIE), is implementing a project called Owning Their Futures, funded by Global Affairs Canada (GAC), for a four-year period that aims to ensure women and girls are empowered to make informed choices about their sexual and reproductive health and rights (SRHR) free from discrimination, coercion, and violence. PSIE and MSIE are working in 13 zones and 38 districts of Oromia and the Southern Nations, Nationalities, and Peoples’ Region (SNNPR). The project will reach an estimated 500,000 clients with information about SRHR, and about 150,000 clients will receive FP, SA, and post-abortion care (PAC) services.
During the 3 years implementation,
415,005 adolescents girls, young women, couples, husbands and community influential and broader community reached with innovative SRH information’s
175,566 girls and young women age 15-24 years old reached through Smart Start counseling
43,789 eligible girls and young women received a contraceptive method at MSI outreach and the Health Post based on their informed choices. Moreover, an additional 95,262 women aged 24 or older received a modern contraceptive.
Water and Sanitation Hygiene
Water purifying solutions
Quick facts:
WuhaAgar: Is an inexpensive, easy-to-use household water treatment product that helps treat non-turbid water and clear water in urban and peri-urban areas.
P & G: is a powder that comes in a small size, is affordable price and is easy-to-use. The product removes dirt, cysts, and pollutants, and kills bacteria and viruses in polluted water such as creeks, rivers, lakes, and ponds.
Target group
WuhaAgar: Targeting people living in urban and peri-urban areas of Ethiopia
P&G Purifier: Targeting people living in the rural areas of Ethiopia
WuhaAgar is a PSI Ethiopia’s registered water treatment brand product with a 150 ml bottle that treats 1000 liters of water to be ready for drinking and use.
P and G purifier of water is a 4gm sachet that treats 10 liters of water from microorganisms and clears turbidity.
From 2017–2022
PSI Ethiopia distributed total of 133,257,251 P&G PoW for commercial, institutional and for free.
PSI Ethiopia treated 11,776,788 liters of water with Wuha Agar
Non-Communicable Diseases (NCD)
Healthy Heart Africa (HHA)
Quick facts:
Healthy Heart Africa (HHA): This AstraZeneca initiative project works in partnership with MOH, Regional Heath Bureau’s and selected public health facilities.
Duration: Jan 2016 — Dec 2024
Geographic Coverage: Addis Ababa, SNNP, Sidama, Harar and Diredawa
Target group: Potentially hypertensive individuals: men and women over the age of 18
Healthy Heart Africa (HHA) is designed to contribute to the prevention and control of hypertension while decreasing the burden of cardiovascular disease (CVD) across Africa. The goal of the Ethiopia-HHA Partnership is to address the growing burden of hypertension by decentralizing and scaling up high-quality hypertension care and treatment in health facilities across Ethiopia.
FROM 2016 TO 2022,
4,110,676 individuals were screened for Hypertension and 97,725 hypertensive patients are diagnosed and linked to care and treatment.
OUR CURRENT PARTNERS AND FUNDERS
